Wholesome Wave

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Our Mission

Wholesome Wave empowers under-served consumers to make better food choices by increasing affordable access to healthy produce.


 WHY MAKE HEALTHY FOOD AFFORDABLE

Our Network

We’re growing our network of 1400+ farmers markets and grocery stores in 49 states and counting.


 OUR IMPACT
INSTAGRAM

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News

Wholesome Wave Launches Card that Rewards Spending on Fruits and Vegetables

News

Our Take on the 2018 Farm Bill Draft

Event

The Kelly Gang's throwing a Party for Us, and You're Invited

News

Spotlight: Maine

News

Big news: Over 5,000 more patients just graduated from our FVRx program.

FAQS
Why make produce affordable?

When people can afford produce, they buy it. And when the millions of Americans struggling with poverty eat more fruits and vegetables, we see immediate improvements for families and farmers—and enormous long-term gains for public health, local economies, and the environment.

Is this cause only supported by people on the political Left?

No - produce incentives enjoy hearty bi-partisan support. Wholesome Wave is founded on the idea of choice, and offers a market-based solution. We also see that economic decisions can have powerful social impacts. All Americans should be able to choose to buy a head of broccoli, rather than a bag of chips. When we provide the financial incentive on produce purchases, we ensure that all Americans can choose to use their buying power for good.

Do you only help people purchase fruits & vegetables? What about other healthy foods?

While a wide variety of foods can be part of a healthy diet, everyone agrees that produce is essential to eat every single day for health. Only 1 in 10 American children eats enough fruits and vegetables.

Why support Wholesome Wave?

Lack of fresh produce has created one of the most troubling health epidemics in our history, and poses a more serious threat to life than war, gun violence or smoking. 1 in 3 kids in the US are obese, and the rates are highest for children in poverty. Not to mention the billions our country spends on diet-related illness each year. Worst of all, it can all be prevented. Poverty should never be an obstacle to something as fundamental as fruits and vegetables. 

What is SNAP?

The Supplemental Nutrition Assistance Program (SNAP), formerly known as food stamps, is America’s largest safety net program. More than 40 million Americans rely on SNAP to eat.