Our mission: Wholesome Wave inspires under-served consumers to make healthier choices by increasing affordable access to fresh, local and regional food.

What We Do

Wholesome Wave strives to create a vibrant, just and sustainable food system. By making fresh, locally grown fruits and vegetables affordable and available, we enable underserved community members to make healthier food choices. Our innovative initiatives are improving health outcomes among low-income families, generating additional revenue for small and mid-sized farm businesses and bolstering local and regional economies.

Our initiatives are implemented nationwide, in 38 states and DC. Working in collaboration with over 110 network members and program partners, our impact can be seen at more than 730 farmers markets and retail sites, dozens of community health centers, hospital systems and food hubs. Each year, our initiatives reach more than 40,000 underserved community members and their families, as well as thousands of farmers.

Above photo credit to Glenn Charles

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Wholesome Wave