• Health
    Improving the Paradigm of Health in America
  • Farming
    Creating Opportunities for America's Small and Mid-Sized Farmers
  • Affordable Access
    Transforming Affordable Food Access
  • Reinventing
    Reinventing the World We Eat In

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What We Do

Wholesome Wave strives to create a vibrant, just and sustainable food system. By making fresh, locally grown fruits and vegetables affordable and available, we enable underserved community members to make healthier food choices. Our innovative initiatives are improving health outcomes among low-income families, generating additional revenue for small and mid-sized farm businesses and bolstering local and regional economies.

Our initiatives are implemented nationwide, in 33 states and DC. Working in collaboration with over 80 community-based partners, our impact can be seen at more than 500 farmers markets, dozens of community health centers, hospital systems and food hubs. Each year, our initiatives reach more than 40,000 underserved community members and their families, as well as thousands of farmers.

Banner photo credit, Improving Paradigm of Health in America: Megan Swann.


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Wholesome Wave
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