Wholesome Wave inspires under-served consumers to make healthier food choices by increasing affordable access to locally grown produce.

What We Do

Wholesome Wave strives to create a vibrant, just and sustainable food system. By making fresh, locally grown fruits and vegetables affordable and available, we enable under-served community members to make healthier food choices. Our innovative initiatives are improving health outcomes among low-income families, generating additional revenue for small and mid-sized farm businesses and bolstering local and regional economies.

Our initiatives are implemented nationwide, in 40 states and DC. Working in collaboration with over 110 network members and program partners, our impact can be seen at more than 730 farmers markets and retail sites, dozens of community health centers, hospital systems and food hubs. Each year, our initiatives reach 150,000 under-served community members, as well as thousands of farmers.

Above photo credit to Glenn Charles


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