James Beard award winning chef and restaurateur, Michel Nischan founded Wholesome Wave in 2007. Joining in this endeavor were founding board members, Gus Schumacher, former Undersecretary of Agriculture for Food and Foreign Services, and the late Michael Batterberry. In 2008, Wholesome Wave piloted the Double Value Coupon Program at 12 markets in three states. Since then, the organization has launched numerous initiatives, including the Fruit and Vegetable Prescription Program and Healthy Food Commerce Investments and is recognized as a compelling model for expanding regional food access.
In collaboration with more than 60 community based partners, Wholesome Wave’s programs have expanded to 25 states and DC and are implemented at more than 300 farmers markets, dozens of community health care centers, hospitals and food hubs throughout the country.
Wholesome Wave’s mission is to enable people in underserved urban and rural communities to make healthier food choices by increasing affordability and access to fresh, locally grown foods in ways that improve health, generate revenue for small and mid-sized farms and bolster local and regional economies.
What we Believe
At Wholesome Wave, we believe that everyone should be able to put the same, healthy, fresh fruits and vegetables on their table and provide that for their families. Our team believes that we can use food as a very powerful, binding, changing force. Food, as a single subject, has an incredible impact on environmental, social, economic and human health. We see an undeniable truth, that if we fix food, we are going to see improved health, stronger local and regional economies, and more income for small and mid-sized farm businesses.