Who We Are
Wholesome Wave is the leading national organization addressing nutrition insecurity by providing affordable access to fruits and vegetables for low-income Americans since 2007.
Food insecurity is about providing enough food to those in need. Nutrition insecurity is about providing the right food to prevent or alleviate diet related diseases like diabetes, heart disease, hypertension, and obesity.
Wholesome Wave has connected over a million families to affordable fruits and vegetables over the last decade, by innovating and iterating programs like Doubling SNAP for fruits and vegetables, and Produce Prescriptions for low income patients facing diet-related disease. We have twice succeeded in influencing Federal Farm Bill policy, and are recognized by top media outlets and influencers nation-wide.
Challenge + How We Help
Millions of Americans lack access to affordable and healthy produce. They are stretching their weekly paycheck by buying cheap, highly processed, high calorie, nutritionally depleted foods for themselves and their children.
It's not just about more food its about the right food
Wholesome Wave has been serving up practical and innovative solutions for better nutrition since 2007.