Who We Are – Wholesome Wave


Who We Are

Food insecurity is about providing enough food to those in need. Nutrition insecurity is about providing the right food to prevent or alleviate diet-related diseases like diabetes, heart disease, hypertension, and obesity. It is now more important than ever for us to address the issue of nutrition insecurity. Study after study shows that diet-related diseases, such as high blood pressure and diabetes, are the leading causes associated with the highest hospitalization and death rates from COVID-19.

Wholesome Wave is the leading national organization addressing nutrition insecurity for low-income Americans since 2007, connecting over a million families to affordable fruits and vegetables over the last decade. Through innovative programs and partnerships, we place the power to purchase healthy produce in the hands of low-income community members and have twice succeeded in influencing Federal Farm Bill policy.


What Is Nutrition Insecurity?

Millions of Americans can’t afford to eat healthy food. They have no choice but to stretch their weekly paycheck by buying inexpensive, highly processed, nutritionally depleted foods for themselves and their families – increasing their risk of developing life-threatening diseases like diabetes and heart disease. Adding fresh fruits and vegetables to an incomplete meal is proven to provide the nutrition needed to help prevent and manage these diseases.

It's not just about more food its about the right food.

Wholesome Wave has been making fruits and vegetables affordable to low-income Americans since 2007.



Our programs offer innovative and custom solutions to combat nutrition insecurity based on someone’s unique needs.

Produce Prescription Program

Healthcare providers prescribe the fruits and vegetables needed to prevent diet-related diseases.

Healthy Choice Initiatives

Helps those in need of food assistance, but not eligible for federal food benefits.

Snap Doubling

Doubles the value of SNAP (aka food stamps) when spent on fruits and vegetables.

Produce Prescriptions

Traditional medical insurance covers the cost of drugs but not healthy foods. This is a major challenge for the person who has a diet-related illness but does not have the means to purchase healthy foods.

Produce Prescriptions enable healthcare providers to prescribe the fruits and vegetables needed to complete someone’s diet, helping them to prevent or manage diet-related diseases.

Wholesome Wave Produce Prescriptions have had significant impacts on people’s health, which is why leading voices like Fast Company deem our produce prescription program a ‘World Changing Idea’.

How it works.

Produce Prescriptions combine healthcare with nutrition education and produce incentives to give people the power to make smart food choices.

A Just Program Benefits All

A recent study from Tufts University shows that prescriptions for healthy foods could help lower healthcare costs from diet-related disease in Medicare and Medicaid patients. Our mission to close the nutrition gap with affordable fruits and vegetables is proven to help low-income families lead healthier lives.

Healthy Choice Initiatives

Our Healthy Choice Initiatives are coordinated at a local level for people just one paycheck away from crisis. We deploy funding resources and training to trusted community-based organizations in urban and rural communities to effectively combat nutrition insecurity.

These organizations add nutrition incentives to existing job training, nutrition education classes, recreational activities, and other community-based programs for a complete suite of services.

“Seeds of Hope works directly with hungry families struggling with food insecurity and malnutrition. This exciting partnership with Wholesome Wave allows us to do so much more to ensure those families are cared for. This program goes beyond just talking about how to feed people – it helps put healthy food in their pantries and refrigerators.

When it comes to addressing hunger, that’s a life-changing offering!”

–Tim Alderson, Executive Director, Seeds of Hope (Los Angeles)

Snap Doubling

SNAP–Supplemental Nutrition Incentive Program (food stamps) is a critical, federally-funded safety net that reduces both poverty and food insecurity in America, helping over 40 Million Americans struggling with hunger.

How it works.

Our SNAP Doubling program doubles the value of SNAP dollars to make fruits and vegetables affordable. For example, when a person spends $10 in SNAP, she receives an additional $10 to spend only on fruits and vegetables.

Current Financials

  • 2019 – Under Development


Past Financials