Voices from the Field


We love hearing from folks whose lives are touched by nutrition incentives. This week we were touched to read the below letter from a woman participating in our pilot Fresh Fruit and Vegetable Coupon Program in Vermont. The Program is currently in its last month of distribution. To date more than 85% of coupons have been distributed ($25,500) […] Read More


Innovative tool gaining ground – Hearing found that these incentives improve both public health and agricultural economies. The House Subcommittee on Nutrition today held its first-ever Congressional Hearing on Nutrition Incentives. The stated purpose was “to review incentive programs aimed at increasing low-income families’ purchasing power for fruits and vegetables.” Nutrition incentives, an innovative idea first trialed a decade […] Read More


Hail to the Chef! Our CEO, Chef Michel Nischan, has just been named to the first-ever Rodale 100 – the eco-publisher’s “definitive list of the 100 people, products, companies, and organizations positively impacting our world.” He’s in good company– fellow honorees include a mix of his peers and heroes, like Kimbal Musk, Tim Ryan, Will […] Read More

at the mike

Wholesome Wave’s first annual Transforming Food Access Summit: Accelerating Affordability with Nutrition Incentives (January 11-13 in Atlanta) sold out in just a month and convened over 300 leading speakers and attendees. Diverse participants in government, academia, business, health care, agriculture and beyond, from 28 states and D.C.—Arkansas to Minnesota, Kentucky to Illinois—covered a wide range […] Read More

Summit Program

For Immediate Release Contact: Gabrielle Langholtz at Wholesome Wave ([email protected]) or Erika Gable at The Door ([email protected]) Jan 7, 2016 - Wholesome Wave, a national non-profit increasing affordable access to healthy food, will host a sold-out summit in Atlanta next week, January 11-13. The three-day conference, Transforming Food Access: Accelerating Affordability with Nutrition Incentives, will cover […] Read More

Faces of Change


In the last year Wholesome Wave embarked on a story-gathering pilot to share the voices of people transforming our food system across the county. The resulting narratives—from eaters, farmers, market managers and local food advocates—shine a light on the solutions emerging from coast to coast. Here are their stories. Queens, NY— It’s a busy afternoon […] Read More


Wholesome Wave is humbled to be a recipient of the USDA FINI grant, which supports the expansion of our national network of nutrition incentive programs, increasing affordable access of fruits and vegetables for more than 110,000 SNAP consumers in 17 states and DC, establishing a minimum of 177 new incentive programs at direct-to-consumer outlets, while […] Read More

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Today Wholesome Wave is very proud to celebrate the release of the “Guide for Farmers Markets on Military Installations,” which we created in collaboration with the United States Department of Agriculture (USDA) and the Department of Defense (DoD). This guide not only acts as a practical tool for leadership and change-makers in the food access […] Read More

Broad st market shot

MEDIA CONTACT: Margaret Wetzler [email protected] For Immediate Release October 13, 2015 (Bridgeport, CT) On Tuesday October 6, 2015, the U.S. Department of Agriculture (USDA) announced that up to $16.8 million in grant funds will be available for the Food Insecurity Nutrition Incentive (FINI) competitive grant program to incentivize the purchase of fruit and vegetables by […] Read More

We are pleased to share Wholesome Wave updates from the third quarter with you. Please direct any comments to Rebecca Mandell, Development Associate, at [email protected] Thanks for reading and for your continued support of Wholesome Wave. Best, Liz Sheppard Chief Development Officer Financial Summary Funds continued to roll in throughout the third quarter; we have raised […] Read More

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