We’ve got a World Changing Idea, according to Fast Company
What if doctors could prescribe healthy food? It’s a big idea—in fact it’s a World-Changing Idea, according to Fast Company.
That’s right—our Fruit & Vegetable Prescription Program (FVRx) just nabbed one of Fast Company’s first-ever World-Changing Idea Awards, an honor bestowed on just 12 winners out of more than 1,200 entries. Finalists include great projects by Microsoft, Pepsi, Kashi, Ford Motor Company, USAID - US Agency for International Development and MasterCard.
“These World Changing Idea award winners show how organizations around the world are embracing the ideals of creativity and innovation to create enormous impact,” says Fast Company editor Robert Safian.
Our winning program, FVRx, is a powerfully simple idea—we empower doctors to literally prescribe produce, providing low-income patients with coupons redeemable for free healthy produce. Doctors, patients, and retailers all love it – and healthy produce reduces diet-related diseases like hypertension and type-2 diabetes. Just last year we launched our largest FVRx program to-date, serving 500 children and their families in Los Angeles, through a partnership with Target. (Did you see the great short video about it?)
The awards were announced March 20 and will be featured in the April issue of Fast Company, which will be on newsstands March 27.
Okay, now back to changing the world.