Wholesome Wave & Naked Juice join forces to #DrinkGoodDoGood
Our partnership with Naked Juice is back!
Last summer we teamed up with Naked Juice on a campaign to raise both awareness of food deserts – and funding to fight them. Now we’re at it again: Naked Juice has pledged $10 to Wholesome Wave every time someone shares a selfie with fresh fruits or vegetables on social media using our apt hashtag: #DrinkGoodDoGood.
Yesterday we launched the 2016 #DrinkGoodDoGood campaign, which runs through September, with a kick-off bash hosted by our CEO Michel Nischan, board member Chef Tom Colicchio, actor Adrian Grenier, Chef Bobby Flay, and artist Common. The campaign has already garnered additional celebrity support from the likes of actress Minka Kelly, filmmaker Philippe Cousteau, Jr., and producer and director Ryan Lewis, in addition to chef friends Tyler Florence, Richard Blas, Jeremy Ford, Michelle Bernstein and Wholesome Wave board-member chef José Andrés.
Naked Juice kicked off the 2016 campaign with a whopping 250,000-pound contribution of fresh fruits and vegetables (the monetary equivalent of fruits and vegetables will be donated) and once again, they are pledging 10 pounds of fruits and veggies to Wholesome Wave for each fruit and veggie selfie tagged with #DrinkGoodDoGood!
Show us what you got! Share a fruit and veggie selfie on Facebook, Twitter, or Instagram with #DrinkGoodDoGood and don’t forget to tag @wholesomewave. With just a click, you’ll fight poverty and help people in need eat better from coast to coast.