Healthy Eating: It's in the cards
Conceived by the Wholesome Wave team, our revolutionary Rewards card program inspires catalytic change by empowering low-income Americans to buy fresh fruits and vegetables in grocery stores. In 2018, our card technology piloted in three New York City boroughs, and provided underserved consumers with a $20 starting balance on their card. When cardholders purchased healthy produce, they earned up to $20 in rewards per week, with potential to earn $180 through December 2018.
Thanks to the continued generosity of juice and smoothie company Naked, and the hard work of our boots-on-the-ground partners at West Side Campaign Against Hunger and City Harvest, Wholesome Wave is rewarding healthy eating habits and getting fresh produce on the tables of low-income New Yorkers. We have already allocated over $65,000 in rewards to card holders, with big plans to extend the program deeper into Harlem, the Bronx and Queens thie year, and nationally by 2020.