Funding Opp: Wholesome Wave offers Grants to Increase Access to Healthy Foods

News Article 6: Funding Opp


Funding Opp: Wholesome Wave offers Grants to Increase Access to Healthy Foods

September 27, 2016
Gabrielle Langholtz
Yellow & Green Zucchini Piled High at a Farmers Market in Mississippi
Photo Credit: Abe Draper

To organizations across the country making produce affordable, Wholesome Wave offers tools and support. And right now, we’re offering money, too.

That’s because we’re inviting applications for funding through our second annual Nutrition Incentive Program Support and Innovation Grant (NIPSIG).

Successful applicants will receive up to $25,000 for innovative solutions that use nutrition incentives to make produce more affordable. With $200,000 in funding available, applicants are encouraged to propose a variety of projects including those that help low-income Americans buy produce at farmers markets, brick-and-mortar stores, food banks or pantries, through produce prescription or wellness programs, and food waste or ‘seconds’ initiatives. We especially seek to fund projects that increase affordable access to locally grown produce.

Last year, our NIPSIG grants funded a variety of innovative, impactful projects now bearing fruit across the country. Hartford Food System in Connecticut used a loyalty card to increase farmers market visits by SNAP customers, granted additional incentives to these customers, and helped fill the gap many customers experience when benefits run out at the end of the month. The Southern Nevada Health District used our grant to expand nutrition incentives to 100% of SNAP-authorized farmers markets in their region. Cultivate Kansas City even partnered with El Centro, a local non-profit serving Latino families, to air radionovela on Spanish radio stations about nutrition, healthy eating, and the availability of nutrition incentives at farmers’ markets. Other 2015 awardees include the King Farmers’ Market, Maine Federation of Farmers Markets, Experimental Station, Florida Organic Growers and the Community Action Coalition.

This funding opportunity is open to members of the National Nutrition Incentive Network. Not a member? You can join—it’s free! Members simply share program data with Wholesome Wave, and in turn join a nationwide community of peers involved in diverse programs that share a common vision of healthy, affordable, local food for all. Members connect with fellow practitioners, researchers and advocates in incentives, produce prescriptions, farm-to-grocery programs, food hubs and healthy food retailing, and access nationally-tested and evidence-based tools, trainings and resources to launch, build and sustain access and affordability programs. Learn more about network membership here.

Applications should be submitted by  Friday, October 14, 2016.  Questions? Email Elizabeth Atwell, or Steven Farley,

The Nutrition Incentive Program Support and Innovation Grant program is made possible by generous sponsorship from Target. Wellness or fruit and vegetable prescription program funding is made possible by the Sampson Foundation.