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April 2019 Edition

Food with Purpose 

Check out Eating Well’s new Food With Purpose video to learn how Wholesome Wave makes fruits and vegetables more affordable & helps families make healthier food choices. Watch the story of our founder Michel Nischan as he discusses how, and why, he founded Wholesome Wave in 2007.

Learn about our feature programs with Feeding Tampa Bay and Chobani to see how we’re providing straight up affordability to low-income Americans.

Watch it here!

GusNIP 2019 

The USDA’s National Institute of Food and Agriculture has posted this year’s funding opportunities for Gus Schumacher Nutrition Incentive Program (GusNIP), named after Wholesome Wave's late co-founder. This grant opportunity is designed to increase fruit and vegetable purchases by providing direct incentives to SNAP consumers at the point of sale. Applications will be accepted for SNAP doubling, produce prescription, and technical assistance programming.

Dig into the RFA for this funding opportunity to see if your organization could be a future GusNIP awardee. Applications are due by June 10th, 2019. Read more here!

New Member Welcome

We're thrilled to welcome the following organizations to the network:

NIPSIG Awardee Highlight

GrowNYC launches Fresh Pantry Program

The Fresh Pantry Program was a collaboration between GrowNYC and five New York City food pantries to provide clients with nutrition education and a $12 incentive towards the purchase of fruits and vegetables directly at the farmers market. Over a six-month period, the Fresh Pantry Program reached 1,845 food pantry clients and distributed over $20,000 in nutrition incentives. 


Policy & Advocacy

For our Advocacy Toolkit and more information on the Food Insecurity Nutrition Incentive program, visit our Policy section.

Data Collection & Evaluation

Visit this section for access to consumer surveys and instructions on how to use the WW Data Portal.

Communications & Marketing

This section offers story gathering, photo collection, and marketing and outreach resources.


For case studies, grant funding guides, and other resources on funding your incentive program, view our fundraising resources.