Resources | Wholesome Wave


Our Commitment to the Underserved During the COVID-19 Crisis
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Wholesome Wave collects and evaluates data on all of our initiatives. Our data continuously proves that increasing affordability and access to locally grown fruits and vegetables improves health, supports small and mid-sized farms and bolsters local economies.

Fact Sheets

Fruit & Vegetable Prescription Program


2016 Annual Report

2014 Annual Report

Food Insecurity Nutrition Incentive Grant Program (FINI): 2015 Program Results

Food Insecurity Nutrition Incentive Grant Program (FINI): 2015 Grocery, Corner Store, Food Hub and Delivery Route Results

Year One of the USDA FINI Program: Farmers Markets

2012 Fruit & Vegetable Prescription Program Report

2012 Fruit & Vegetable Prescription Program Summary

2009-2013: SNAP-Doubling Outcomes & Trends Report

2009-2013: SNAP-Doubling Outcomes & Trends Summary

FVRx Annual Report | 2013

FVRx NYC Summary Report | 2013 Outcomes

FVRx NYC Report | 2014 Outcomes

Blue Cross Blue Shield FVRx Report

2015 Annual Report

Toolkits & Trainings

New England Food Hub Site Suitability Analysis

The New England Food Hub Site Suitability Analysis utilizes Geographic Information Systems (GIS) technology to identify optimal locations for regional fruit/vegetable and seafood food hubs based on both the products they sell and the kinds of activities they pursue. Created to inform and enhance state- and regional-level discussions about food hub placement and food system development, the models and information provided in this report can help food entrepreneurs, investors, and policy makers frame their decisions on the placement, design, and support for food hubs in underserved areas of New England.

How to Choose a Business Structure: Decision Guide

Successful organizations need a solid business structure in order to thrive. How To Choose a Business Structure: A Decision Guide is designed to help individuals starting or operating businesses better understand the various legal business structures available to them. Addressing the concerns of food- and non-food-related businesses alike, this Guide clarifies the differences between for-profit corporations, nonprofits, cooperatives, limited liability companies, and other business structures in terms of tax consequences, management of risk and liability, governance concerns, and more.

Food Hub Business Assessment Toolkit

Whether you are an investor considering making an investment in food hubs, a food hub operator preparing for an investment, or a policymaker looking to better understand the food hub sector, Wholesome Wave’s Food Hub Business Assessment Toolkit provides you with the tools to evaluate a food hub business’ readiness for investment. The Toolkit provides a framework for assessing the strengths and weaknesses of food hubs along with available data in the areas of business model and strategy, impact potential, market overview, marketing and sales, operations, organization and management, risk mitigation, technology and systems, and finance.

Tech Guide for Food Hubs

With a complex set of operational processes, a food hub business has many technology needs. As a food hub business grows, it develops or finds technological solutions, ranging from clipboards to spreadsheets to software packages, to assist in running its operations. To better help food hub operators assess their technology needs and evaluate the options, this Tech Guide for Food Hubs describes a systematic approach for undertaking a technology search process. Prepared by New Venture Advisors, the guide lays out how to assemble a search team, develop a list of technology requirements based on the hub’s operations, build a pipeline of technology solution options, and evaluate and select the right technology.

What’s the Big Deal? Assessing and Financing Regional Food Enterprises

SNAP-Ed Toolkit

Wholesome Wave and University of New England partnered to develop a toolkit intended to provide inspiration and guidance for Nutrition Educators interested in integrating a focus on locally grown food and farmers markets into the approved SNAP-Ed curricula. The lessons and resources provided have been successfully implemented by Nutrition Educators in the field. We encourage you to take advantage of the toolkit as a resource for establishing or building on relationships with local farmers markets, and as a means of introducing class participants to the idea of shopping for foods that are grown or produced locally. While the toolkit was designed for Maine SNAP-Ed Nutrition Educators, it is our hope that others throughout the country will find the toolkit useful.

Guide for Farmers Markets on Military Installations

Wholesome Wave is very proud to celebrate the release of the “Guide for Farmers Markets on Military Installations,” which we created in collaboration with the United States Department of Agriculture (USDA) and the Department of Defense (DoD). This guide not only acts as a practical tool for leadership and change-makers in the food access field, but its release represents a seminal moment for the movement, bringing attention to America’s service members and how the food system can better serve them.

Nutrition Incentive Studies

Healthy Food Incentives Cluster Evaluation

Wholesome Wave, in partnership with Fair Food Network, Roots of Change, and Market Umbrella, collaborated on a national cluster evaluation of farmers market incentive programs. Results of this study found that healthy food incentive programs at farmers markets increase consumption of fruits and vegetables in low-income communities, increase revenue for small and mid-sized farms, and strengthen local economies.

Double Value Coupon Program Shopping and Behavior Study

This study found that Double Value Coupon Program participants’ fruit and vegetable consumption increased during the 16-week program and stayed higher after the study ended.

Journal Articles

Healthy Access and Affordability

Linking Farmers, Healthy Foods, and Underserved Consumers: Exploring the Impact of Nutrition Incentive Programs on Farmers and Farmers’ Markets

Reducing the Geographic and Financial Barriers to Food Access: Perceived Benefits of Farmers’ Markets and Monetary Incentives

Enhancing food security of low-income consumers: An investigation of financial incentives for use at farmers markets

External Research