We're helping farmers sell seconds in Appalachia.
Why sell seconds?
Shopper finds a participating grocery store.
They locate the Practically Perfect signage and stickers in store.
They buy fruits and vegetables at a discounted rate.
Expert Advisors & Resources
Are you a food hub manager? Do you want to offer the Practically Perfect program? Our team of expert advisors has the capacity, skills, and energy in house to make your program a success.
MARKET DEVELOPMENT MANAGER
APPALACHIAN SUSTAINABLE DEVELOPMENT
Practically Perfect Produce is perfectly delicious, but it’s often overlooked because it’s just a little different. People don’t always look like supermodels and the same is true for fruits and veggies. Picture tomatoes, peaches or cucumbers that are slightly larger, smaller, bumpier or wear an extra stripe of color. They’re not overripe, bruised or otherwise second-rate. Instead, these are natural variations that local farmers often end up throwing away. But our brand is working to change that. Because when local supermarkets sell it – at a discount – that means extra money for hardworking farmers, and more affordable fruits and vegetables for families who need it. Which we think is absolutely beautiful.
The pilot program for Practically Perfect Produce launched in July 2017 in the mountains of southwest Virginia, in partnership with Appalachian Sustainable Development. We’re looking to expand the brand from coast to coast.
Supermarkets sell Practically Perfect Produce at a 30% discount. This means extra income for local farmers and a savings boon to working families.
Each year, we throw away 20 billion pounds of produce. This has a real environmental toll, as imperfect produce takes just as much energy and water to grow, and then generates major greenhouse gasses while decomposing. We’re working to change this!
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