How We Work | Wholesome Wave

How We Work

Our Commitment to the Underserved During the COVID-19 Crisis
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Doubling SNAP

Unlocking consumer demand for fresh produce nationwide.

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Produce Prescriptions

Empowering doctors to write prescriptions for fruits & vegetables.


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Tools & Best Practices

From toolkits to webinars, new technology to data support, Wholesome Wave offers the tools, tricks, tips, and training to accelerate program success and build efficiency.



From launching a program to enhancing an existing one, Wholesome Wave brings innovative solutions, expert advisors, and high-level capacity to the table, equipping member organizations for change-making success.


Network Building

We facilitate a nationwide network of organizations that double SNAP and prescribe produce. The network brings together hundreds of members, offering the expertise and resources that ensures collective impact.

What do people say about your programs?

Alin Son, a shopper at the Spotsylvania Farmers Market in Virginia said: "As a SNAP recipient, I truly value the incentive program as it allows me to buy fresh, healthy foods with my SNAP card, and get extra funds for fruits and vegetables. I care for my elderly father and this program helps my family have access to healthy foods despite our financial limitations." 

When people qualify for SNAP (Food Stamps), how much do they receive?

In 2016, SNAP shoppers received an average $125 per person—less than $5 per day.

Don’t people on food stamps mostly eat fast food?

No—food stamps (now known as SNAP) can’t even be spent on fast food or hot food, only groceries. Instead, people who have only a few dollars a day to spend on food often spend it on cheap staples like instant rice, instant noodles, bread and peanut butter.

How can I keep up to date on Wholesome Wave’s work?

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