About Us | Wholesome Wave

About Us

Our Story

Making Produce More Affordable

We are a national non-profit addressing complex problems with simple, innovative, effective solutions. Founded by James Beard Award-winning Chef Michel Nischan, Wholesome Wave makes healthy produce affordable for the people who need it most. We played a key role in triggering the first national, federally funded nutrition incentive program in history (FINI), resulting in $100 Million in the 2014 Farm Bill for nutrition incentives nationally. We work in 49 states and counting, and our programs touch over 500,000 people annually.

Our Team

Building a Better Food System, Together

Our energetic and skilled team is working to make our vision a reality: that poverty should never be an obstacle to affording fruits & vegetables.

Michel Nischan


Michel Nischan is a four-time James Beard Award winning chef with over 35 years of leadership advocating for a more healthful, sustainable food system. He is Founder and President of Wholesome Crave, a food company selling responsibly sourced, plant-forward soups to large-scale dining facilities. A portion of the gross sales from Wholesome Crave products will benefit Wholesome Wave, the non-profit food equity organization for which Michel serves as Founder and non-executive Chairman. He is also Co-Founder of the James Beard Foundation's Chefs Action Network, as well as Founder and Partner with the late actor Paul Newman of the former Dressing Room Restaurant.

Michel Nischan

Craig Lomma


Craig Lomma is CEO of Wholesome Wave, a 501(c)(3) nonprofit that empowers underserved consumers to make better food choices through affordable access to healthy produce with groundbreaking, award-winning programs. Prior to becoming CEO, Craig served as Wholesome Wave's Chief Operating Officer. During his 20-year career in the financial services industry, he worked at American Express, JP Morgan Chase and AIG, bringing extensive executive business knowledge and passion for entrepreneurship. Craig has been a leader in organizations of varying size, including Fortune 100 organizations, small start-ups and not-for-profits.

Jacqueline Grace


Jacqueline brings to Wholesome Wave more than 20 years of experience in the corporate and non-profit worlds, most recently from Girl Scouts of the USA, where she served as the Chief of Partnerships, overseeing corporate, foundation, and government funding and project management; from Relationships First, where she served as the first Executive Director and focused on establishing the organizational foundation, program development, and major giving; and, from Save the Children, where she led cause marketing efforts, structured strategic corporate partnerships, and crafted comprehensive marketing platforms as part of a global fundraising strategy.

Prior to her work at Save the Children, Jacqueline served in senior roles at Scholastic Inc., the world's largest publisher and distributor of children's books and education materials. Jacqueline developed, negotiated, and marketed strategic in-school print and digital (sponsored) partnerships, and served as the Creative Director of Instructor and Administrator magazines and Scholastic’s National Partnerships production studio.

Jacqueline was also the founder and President of LifeTime Media, a brand-centric publishing company whose authors include Billie Jean King, Gary Kasparov, and Chaplain of the US Senate, Barry C. Black.  LifeTime also produced branded books with organizations including The American Lung Association, Kraft Foods, Wenner Media, The New-York Historical Society among many others. 

Jacqueline performed her undergraduate studies at the University of Pennsylvania, where she played varsity basketball and rowed varsity lightweight crew. 

Jacqueline Grace - head shot_opt

Ann McCarthy


Ann McCarthy brings more than 20 years experience in both the for-profit and non-profit spaces to her role as Wholesome Wave’s Director of Marketing and Communications. She has held senior positions in development, marketing, and communications at various non-profit organizations focused on empowering underserved individuals and families. Most recently, she was Deputy Director at Neighborhood Housing Services of New Haven, where she partnered with the Executive Director and Board of Directors on managing day-to-day operations, strategic planning, and all fundraising and marketing initiatives.

Ann’s work in the for-profit arena included serving as Managing Director of The Southfield Center for Development—a multidisciplinary child development center—and founding Advocacy for Kids, a special education advocacy practice that supported over 200 parents of children with disabilities. In addition, she held a variety of marketing/publicity positions of increasing responsibility in the publishing industry, as such companies as John Wiley & Sons, Hachette Book Group, and International Creative Management.

Ann holds an MBA in Marketing from New York University’s Stern School of Business and a BA in English from Rutgers College. She lives in Fairfield, CT, with her husband and two teenage boys. 

Julie Peters


Julie brings to Wholesome Wave over 20 years of experience in economic development programs globally.  She brings extensive experience in program management, monitoring and evaluation, in addition to budgeting and financial management.  At TechnoServe, Inc. she served in many capacities including Managing Director for the company’s largest operation in Latin America, focused on agriculture and entrepreneurship.  In this role, she facilitated partnerships between corporate, nonprofit and government partners and coached project teams in planning, management and service delivery, including identification of market opportunities, client selection, and business planning. Subsequently, she served as Director of Knowledge Management and led the design and implementation of a three-year organization-wide learning and knowledge management strategy across cultures and continents, leveraging cost-effective cloud-based technology solutions.  Most recently, she served as Grants Director for an international research organization focused on identifying and promoting effective solutions to poverty worldwide.

Andrew Hertzmark



Andrew Hertzmark is a Managing Partner at Generation Partners, a private investment firm that provides capital to growth companies through buyout and growth equity investments. Prior to joining Generation in 2004, Andrew was an Associate at Galen Partners, a private equity firm. Andrew also was an Analyst and Associate in the Investment Banking divisions of Dillon, Read & Co and UBS AG, where he worked on a variety of mergers, acquisitions and capital raising assignments for companies in the healthcare sector. Additionally, Andrew worked in the Business Development Group at Pfizer, Inc. as well as the National Economic Council within the Executive Office of the President. Andrew earned a BA in Economics and Political Science from the University of Pennsylvania and an MBA from its Wharton School of Business. 

Karen Watson



Ms. Watson’s diverse background has served her as a journalist, a government executive, a policy advocate for a Fortune 100 company and chief communicator for Nielsen, the world’s largest market research firm. Watson started her career at The MacNeil/Lehrer Report and NPR’s Morning Edition. She managed Public Affairs for the FCC and advocated policy issues for EchoStar. As Managing Director of Nielsen Government and Public Sector, Watson applied Nielsen’s commercial research data to solve global public policy issues such as obesity, hunger, sustainability and the digital divide. A collaboration with the White House and the Partnership for a Healthier America encouraged Americans to drink more water and was hailed by Michelle Obama as “groundbreaking.” Savoy Magazine named Ms. Watson as one of the “100 Most Influential Black Executives of 2013.”

Watson consults on the use of big data, market research and commercial advertising to communicate a culture of wellness, centered around nutrition. Her other involvement in the food sector includes being a member of the leadership team of IHI’s 100 million healthier lives initiative, a member of the Newman’s Own Foundation Nutrition Advisory board, advisor to Good Food by the Numbers, and advisor to Farmer’s Fridge, the first “farm to vending machine” business, rated as a top “restaurant” in Chicago.

Ariane Batterberry



Ariane Batterberry cofounded two milestone magazines of the 20th century: Food Arts and Food & Wine. She and her husband, Michael, authored 16 books on food, art and social history. For decades, Ariane wrote for national publications and appeared on radio and television to discuss food and drink in their many contexts. She was Harper’s Bazaar’s contributing editor and she and Michael contributed a food column to USA TODAY.

In 1994, they were named Editors of the Year by the James Beard Foundation; in 2010 they received the Foundation’s Lifetime Achievement Award. Savoring Gotham summed up their legacy: “Together [Ariane & Michael Batterberry] helped shape the way Americans think about cooking, chefs, and restaurants.”

Ellen Marram



Ellen Marram is President of her business advisory firm, the Barnegat Group. She is a director of Ford Motor Company (presiding director), Eli Lilly and Company (lead director) and the New York Times Company (former presiding director), and has served on the boards of Cadbury Schweppes and Kmart. She was named Outstanding Director by Board Alert Magazine and serves as a member of the NACD Nominating/Governance Committee Chair Advisory Council.

Marram is director of several companies, primarily in the food and consumer healthcare sectors. She is a trustee of Wellesley College and has served as a Trustee of the Conference Board and the Board of Associates of Harvard Business School. Marram is a former CEO of Tropicana and the Nabisco Biscuit Company. More recently, she was a Managing Director (2000-2005) and Operating Advisor (2006-2010) at North Castle Partners, a private equity firm focused on investments in healthy living and aging.

Debbie Shore, Board Member

Debbie Shore



Debbie Shore is Co-Founder of Share Our Strength, a national nonprofit ending childhood hunger in America through the No Kid Hungry campaign. Together with her brother Bill Shore, CEO, Debbie founded Share Our Strength in 1984 with a $2,000 advance on a credit card. Since then, Share Our Strength has raised and invested more than $600 million in the fight against hunger, and has won support of national leaders in business, government, health, education, sports and entertainment. Debbie oversees the organization’s long-term planning and strategy.

Ed Kelly



In his more than 25 years at American Express Publishing, Kelly led significant bottom-line growth, serving as CEO and President for nearly 15 years. Kelly oversaw affluent lifestyle brands Travel + Leisure, Departures, Food & Wine, Executive Travel and Black Ink. He has a distinctive ability to identify and capitalize on business opportunities to drive profits, by leveraging strategic assets and developing innovative, client solutions to win in the marketplace. He is highly regarded for building alliances; developing, inspiring, and retaining talent; and creating a high-performance culture of collaboration, innovation, passion and fun.

Kelly also serves as a board member of the Kips Bay Boys and Girls Club and co-founded The Kelly Gang, a group of fellow Kellys, who have raised over $700,000 for charity

Nick Goggans



First becoming involved with Wholesome Wave as a member of the Junior Board of Directors, Nick has over 12 years experience through operating and investing in analytics businesses in Sports and Entertainment. Previously, Nick was a co-founder of Umbel (in 2010), and of Lytiks (in 2005). Nick's career in start-ups has been focused on analytics and supporting ways for businesses to better collect, convert, and cash-in on the ever-evolving opportunities & complexities of data as media and content digitize. His global experience has included some of the biggest brands and events in the industry. Nick is involved in the investment and mentoring of startups in the SportsTech space and has participated with Arsenal Innovation Lab (Winter 2018 cohort), Stadia Ventures accelerator (Fall 2018 cohort), and been a featured speaker at Leaders in Sport, SxSW Interactive, MIT Sports, and AdAge Digital Conference. Nick has a BA in English from Williams College where he played both football and baseball.

A Note on Our Board


Wholesome Wave has an active and engaged Board of Directors. The Board guides the strategic direction of the organization, manages the performance of the CEO and provides governance infrastructure; all this in addition to helping Wholesome Wave raise funds for its primary mission.

Our Experts

Our team offers a range of skills and backgrounds to help get your program off the ground, build efficiencies, innovate, scale, and increase impact.

Kelley Ferguson

Partnerships Manager

Joined Wholesome Wave in: 2017

Currently based in Nashville, Tennessee, Kelley first came to Wholesome Wave as a contractor in May 2017 working as a Senior Program Coordinator for the AARP Foundation's Fresh Savings Program.  She manages a project in New York and Idaho and assists other projects as needed. Kelley has her BS in Advertising and a graduate certificate in Nonprofit Management. In her spare time, she is working to complete a second bachelors in Dietetics.  She has over 10 years of experience in nonprofits ranging from volunteer management, program management, and development.  A vegetarian for more than 25 years, Kelley enjoys running (and has completed four half marathons and coaches a 5k program annually!), being outside, and live music. 



David Juros

David Juros

Partnerships Manager

Joined Wholesome Wave in: 2017

David Juros is responsible for the expansion of affordable, healthy food access within bricks-and-mortar retail locations for Wholesome Wave. Prior to joining Wholesome Wave, David worked at American Express and 2 brand marketing manufacturers where he managed relationships with larger retailers, supermarket chains, financial service companies and institutional food service companies. David also created a non-profit organization, based on the vision of his son Devin, called the Pleasantville Community Garden, which in 3 years has grown, gathered and donated over 40,000 pounds of fresh fruits and vegetables to area food sharing organizations in Westchester County, NY. The work David has done with Devin creating their organization inspired David to change careers to the food justice non-profit world so he can have a deeper and wider impact in helping ensure nutritional food for all. David holds a BSBA from the University of Richmond in Virginia and is on the Board of Hillside Food Outreach and on the Bedford2020 Food & Agriculture Task Force. 



John McAndrew

Partnerships Manager

Joined Wholesome Wave in: 2018

Having held Marketing management roles at CPG companies and agencies including Pepsi, Snapple, and Kraft Foods, John understands the corporate landscape well. His varying roles working with retailers and building large scale marketing programs and partnerships complement Wholesome Wave’s mission of making fresh produce more accessible to those struggling with food insecurity.  A resident of Pleasantville, NY, he leads the Midnight Run mission for his Church, which serves homeless men and women in New York City.  John holds a BA from Drew University and an MBA from Baruch College, CUNY.




Sandy Steigbigel

Sandy Steigbigel

Partnerships Manager

Joined Wholesome Wave in: 2016

Sandy is a Program Manager reporting to the VP of Programs. Prior to joining Wholesome Wave Sandy spent 15+ years in direct-to-consumer marketing. She managed brands in the beauty, banking, healthcare, supplements and CPG sectors to name a few. She is now sharing her talents to focus on meaningful non-profit work. Sandy holds a B.A. from The College of Wooster.

Sandy has been educating her family for years about the importance of living a healthy lifestyle with food as fuel. She vehemently believes that everyone should have the opportunity to live their best and healthiest life, beginning with fruits and vegetables on their tables.




Elyn Zimmerman

Partnerships Manager

Joined Wholesome Wave in: 2018

As a Nutritionist and Health Educator, Elyn has served in diverse community and clinical settings to help individuals from all walks of life in their pursuit of improved health and wellbeing. Dedicated to the promotion of food as medicine and universal food access, she nurtured a fruit and vegetable prescription incentive program at a Federally Qualified Health Center in Albany, NY. Privileged to having had an intimate look at the myriad factors that compromise health, Elyn is excited to contribute to Wholesome Wave's shared mission.

She holds a BS in Nutrition from Cornell University, and an MS in Community Health from SUNY Cortland. She is certified as a Master Community Health Education Specialist, and blogs on nutritional issues (and the conundrums of the being an eater in the current cultural environment.) 



Culture & Values

Centered on Community, Focused on Change


At Wholesome Wave, our team is passionate and dedicated, working hard everyday to bring our mission to life and have some fun while doing so.





Engaging Work Environment



Health & Wellness






Lunch & Learns






Join the Team


Want to help us transform the food system and ensure that all Americans, regardless of income, can afford fresh produce? Check out our job opportunities today.




Wholesome Wave relies on a diverse portfolio of corporate, foundation, and government grants and individual gifts to make our work possible. Together, we are making produce more affordable so that public health, local economies, and our environments thrive. Thank you to the following partners for supporting our work this year.




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