Making Produce More Affordable
We are a national non-profit addressing complex problems with simple, innovative, effective solutions. Founded by James Beard Award-winning Chef Michel Nischan, Wholesome Wave makes healthy produce affordable for the people who need it most. We played a key role in triggering the first national, federally funded nutrition incentive program in history (FINI), resulting in $100 Million in the 2014 Farm Bill for nutrition incentives nationally. We work in 49 states and counting, and our programs touch over 500,000 people annually.
While Wholesome Wave has historically endeavored to keep administrative expenses low (15% or less) we are more concerned about the impact we have on under-served consumers than we are on how little money we spend. We are a non for profit 501c3 and any donations made to us are tax deductible.
Building a Better Food System, Together
Our energetic and skilled team is working to make our vision a reality: that poverty should never be an obstacle to affording fruits & vegetables.
Michel Nischan is a four-time James Beard Award winning chef with over 35 years of leadership advocating for a more healthful, sustainable food system. He is Founder and President of Wholesome Crave, a food company selling responsibly sourced, plant-forward soups to large-scale dining facilities. A portion of the gross sales from Wholesome Crave products will benefit Wholesome Wave, the non-profit food equity organization for which Michel serves as Co-Founder and non-executive Chairman. He is also Co-Founder of the James Beard Foundation's Chefs Action Network, as well as Founder and Partner with the late actor Paul Newman of the former Dressing Room Restaurant.
INTERIM EXECUTIVE DIRECTOR
Joe Cahalan worked for more than four decades at the Xerox Corporation, where he held the positions of Vice President of Communications and Social Responsibility and President of the Xerox Foundation. More recently, he was CEO at Concern Worldwide, a global leader in developing innovative solutions to meet the needs of people living in extreme poverty, and then worked as a consultant with Newman's Own Foundation. Over the last year, Joe served as a member of Wholesome Wave's Governing Board.
Our Board of Directors
Michel Nischan, Non-Executive Board Chair
Nick Goggans, CEO/Founder, PumpJack Dataworks
Mariel Pica, Chief of Staff, MatchaBar
Debbie Shore, Co-Founder, Share Our Strength
Ed Kelly, Co-Founder, The Kelly Gang
Will Harkey, Partner, Nantahala Capital
Jack Coyne, Independent Filmmaker
Max Fortgang, Co-Founder/Owner, MatchaBar
Avery Hairston, Marketing Consultant
Ruby Honerkamp, Senior Creative Services Manager, Away
Tara Purnell, Producer, Director of Culture, Wtrmln Water
Pearl Tam, Senior Director of Content and Commmunity, Brand Innovations, LLC.
Our team offers a range of skills and backgrounds to help get your program off the ground, build efficiencies, innovate, scale, and increase impact.
Joined Wholesome Wave in: 2017
Currently based in Nashville, Tennessee, Kelley first came to Wholesome Wave as a contractor in May 2017 working as a Senior Program Coordinator for the AARP Foundation's Fresh Savings Program. She manages a project in New York and Idaho and assists other projects as needed. Kelley has her BS in Advertising and a graduate certificate in Nonprofit Management. In her spare time, she is working to complete a second bachelors in Dietetics. She has over 10 years of experience in nonprofits ranging from volunteer management, program management, and development. A vegetarian for more than 25 years, Kelley enjoys running (and has completed four half marathons and coaches a 5k program annually!), being outside, and live music.
Joined Wholesome Wave in: 2017
David Juros is responsible for the expansion of affordable, healthy food access within bricks-and-mortar retail locations for Wholesome Wave. Prior to joining Wholesome Wave, David worked at American Express and 2 brand marketing manufacturers where he managed relationships with larger retailers, supermarket chains, financial service companies and institutional food service companies. David also created a non-profit organization, based on the vision of his son Devin, called the Pleasantville Community Garden, which in 3 years has grown, gathered and donated over 40,000 pounds of fresh fruits and vegetables to area food sharing organizations in Westchester County, NY. The work David has done with Devin creating their organization inspired David to change careers to the food justice non-profit world so he can have a deeper and wider impact in helping ensure nutritional food for all. David holds a BSBA from the University of Richmond in Virginia and is on the Board of Hillside Food Outreach and on the Bedford2020 Food & Agriculture Task Force.
Joined Wholesome Wave in: 2018
Having held Marketing management roles at CPG companies and agencies including Pepsi, Snapple, and Kraft Foods, John understands the corporate landscape well. His varying roles working with retailers and building large scale marketing programs and partnerships complement Wholesome Wave’s mission of making fresh produce more accessible to those struggling with food insecurity. A resident of Pleasantville, NY, he leads the Midnight Run mission for his Church, which serves homeless men and women in New York City. John holds a BA from Drew University and an MBA from Baruch College, CUNY.
Joined Wholesome Wave in: 2016
Sandy is a Program Manager reporting to the VP of Programs. Prior to joining Wholesome Wave Sandy spent 15+ years in direct-to-consumer marketing. She managed brands in the beauty, banking, healthcare, supplements and CPG sectors to name a few. She is now sharing her talents to focus on meaningful non-profit work. Sandy holds a B.A. from The College of Wooster.
Sandy has been educating her family for years about the importance of living a healthy lifestyle with food as fuel. She vehemently believes that everyone should have the opportunity to live their best and healthiest life, beginning with fruits and vegetables on their tables.
Culture & Values
Centered on Community, Focused on Change
At Wholesome Wave, our team is passionate and dedicated, working hard everyday to bring our mission to life and have some fun while doing so.
Engaging Work Environment
Health & Wellness
Lunch & Learns
Join the Team
Want to help us transform the food system and ensure that all Americans, regardless of income, can afford fresh produce? Check out our job opportunities today.
Wholesome Wave relies on a diverse portfolio of corporate, foundation, and government grants and individual gifts to make our work possible. Together, we are making produce more affordable so that public health, local economies, and our environments thrive. Thank you to the following partners for supporting our work this year.