Midwest Melting Pot


"The resources we get from Wholesome Wave are phenomenal… Having access to their staff allows us to pose questions, and being connected to the National Nutrition Incentive Network is a great way to learn and share." —Jennifer Casey, Fondy Food Center MILWAUKEE, WI—Forget garden variety tomatoes or state fair cheese curds. At the Fondy Farmers […] Read More

One Million Dollars – and Counting


We’ve hit a lot of milestones in the last nine years. Here’s a nice new one: one million dollars. That’s how much our Food Insecurity Nutrition Incentive (FINI) Program partners have already distributed in SNAP and nutrition incentives just since the start of the year. This million-dollar milestone represents the magnitude of the investment SNAP […] Read More


To organizations across the country making produce affordable, Wholesome Wave offers tools and support. And right now, we’re offering money, too. That’s because we’re inviting applications for funding through our second annual Nutrition Incentive Program Support and Innovation Grant (NIPSIG). Successful applicants will receive up to $25,000 for innovative solutions that use nutrition incentives to […] Read More


JACKSON, MS—Dr. Cindy Ayers is a Mississippi native, but she didn’t always raise vegetables, cattle, goats and fish. Fifteen years ago, she was an investment banker in New York City. “Before, I was a suit-wearing, nails-and-hair-perfect, city slicker,” she says. “Now I have the most beautiful hats and work boots.” But for Ayers, the move […] Read More


We’ve established SNAP-doubling programs at many markets in many states, under many names and systems. And while that individual growth is great, organized growth can be an even more powerful force for change. It quickly became clear that success in the Farm Bill would only mean success in the field if individual organizations could work […] Read More


COLUMBUS, OH—Dreaming big—that’s how Amy Baskes, manager of Veggie SNAPS, describes the mindset among Ohio’s nutrition incentive programs since Wholesome Wave began working there several years ago. Each of Ohio’s three largest cities—Columbus, Cincinnati and Cleveland—is home to a nutrition incentive program, but until two years ago there was no coordination or communication between the […] Read More

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Bunches of change! Chef Jose Andres shared this selfie. Will you share yours? Our partnership with Naked Juice is back! Last summer we teamed up with Naked Juice on a campaign to raise both awareness of food deserts – and funding to fight them. Now we’re at it again: Naked Juice has pledged $10 to […] Read More


Through this program 500 pediatric patients and their families in Los Angeles will receive prescriptions for produce that they can redeem at Target and local farmers markets.  Bridgeport, CT – June 28, 2016 – Big news: Wholesome Wave has been awarded two grants from Target Corporation (NYSE: TGT) for a total of $1.2 million, to launch […] Read More

Pictured with a stack of SNAP Up! coupons, Jeffrey Perez's family owns the C-Town on Wethersfield Ave in the South End of Hartford.

Pictured with a stack of SNAP Up! coupons, Jeffrey Perez's family owns the C-Town on Wethersfield Ave in the South End of Hartford. Wednesday, June 8 -- Today, in the announcement of the second round of funding for the Food Insecurity Nutrition Incentive (FINI) Program, USDA awarded national nonprofit Wholesome Wave approximately $500,000 to increase […] Read More


Photo Credit: Destination 360 Illinois State Capitol Chefs Rick Bayless, Jason Hammel, Paul Kahan and Matthias Merges have just joined Wholesome Wave CEO Chef Michel Nischan in announcing support for an innovative Illinois bill making its way through the state legislature. HB 6027 would create a $1M Healthy Local Food Incentives Fund for “double-value coupons” which match the […] Read More

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