Our Initiatives post image

Our Initiatives

Our Initiatives

We take a holistic, community-based approach to our initiatives, working collaboratively with farmers, farmers markets, community leaders, healthcare providers, nonprofits and government entities.



dvcp-iconNational Nutrition Incentive Network

National network of nutrition incentive programs that provide a monetary incentive when low-income consumers spend their federal nutrition benefits at farmers markets and other retail outlets on fresh fruits and vegetables.

FVRx-iconFruit And Vegetable Prescription Program

Provides families affected by diet-related diseases with a prescription for fruits and vegetables to be spent at participating farmers markets and retail outlets.

HFCI-iconHealthy Food Commerce Investments

Improves the supply chain for local food by working with food hubs to structure investments and enter large wholesale markets.

policy-iconAdvocacy & Policy

Advocates at all levels — institutional, city, state, and federal — for programs, policies, and actions that increase food security, improve affordable access, and generate additional opportunities for small and mid-sized farm businesses.

Our Impact

  • Programming in 38 States, DC, and Navajo Nation
  • More than 6,000 participating farmers
  • Over 110 network members and program partners
  • Upwards of 730 participating direct-to-consumer markets & retail outlets
  • Partnerships with hospitals, community health centers, and food hubs

Wholesome Map
Wholesome Wave