How We Work | Doubling SNAP | Wholesome Wave
DONATE

How We Work | Doubling SNAP


Who We Serve

Tens of millions of Americans struggle to put healthy food on the table. But poverty should never be an obstacle to eating fresh produce. That’s why our flagship program doubles the value of SNAP (or Food Stamps) when spent on fruits and vegetables. Today, over $500,000 low-income Americans are eating healthier because of our programs…and we’re working to scale our work to reach millions nationwide.

Woman Smiles while Holding Produce at Main Co-op

 

How it works

It’s simple: We double the value of SNAP (Food Stamps) when spent on fruits and vegetables. In 2016, our work touched over 500,000 low-income consumers and unlocked $10.6 million in purchases of fruits and vegetables.

STEP 1

SNAP shopper finds a participating farmers market or grocery store.

STEP 2

They shop with SNAP as usual - but get their purchasing power doubled, in the form of tokens or coupons called “nutrition incentives.”

STEP 3

They use the incentives to buy fruits and vegetables.


Impact

Millions of American families simply cannot afford produce, relying instead on cheap foods like instant rice and plain noodles. Doubling SNAP (Food Stamps) levels the playing field so everyone, regardless of income level, can afford fruits and vegetables. Across the country, Americans can afford fresh, healthy food thanks to our 2-for-1 produce sale. Meanwhile benefits ripple out across the community as public health improves and farmers and grocery stores boost their bottom lines.

AFFORDABLE ACCESS TO PRODUCE
IMPROVED PUBLIC HEALTH
THRIVING LOCAL ECONOMY
HEALTHIER ENVIRONMENT

Expert Advisors & Resources

Do you operate a farmers market, grocery store, corner store, CSA or farm stand? Do you want to accept SNAP (Food Stamps) and double the value? We’re here to help, with everything from the nuts and bolts of building your program to outreach and marketing support. Our team of expert advisors has the capacity, skills, and energy in house to make your program a success.

Leah Hancock

SENIOR PROGRAM MANAGER

Steven Farley

SENIOR PROGRAMS ASSOCIATE