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This month, our dear friend Chef José Andrés sat down to interview Wholesome Wave's CEO Michel Nischan. In an interview now online at National Geographic's The Plate, you can read more about Michel's philosophy on food, the paradox that exists around food access and obesity, the Farm Bill and Wholesome Wave's work, and innovation in […] Read More

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A new study finds that nutrition incentives help increase vegetable consumption for shoppers with low levels of education and low levels of produce consumption. The study looked at what impact healthy food nutrition incentives have on food consumption behavior of shoppers who are economically disadvantaged. Healthy food nutrition incentives, like Wholesome Wave's Double Value Coupon […] Read More

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Farmers' Market Values New York Times, 8/5/2014 By Mark Bittman For most of us, there’s no better place to buy fruits and vegetables than at a farmers’ market. Period. The talk about high prices isn’t entirely unjustified, but it can be countered, and I’ll get to that in a minute. What’s inarguable is that farmers’ […] Read More

Chilis, Photo Cred Cynthia McElory

In the rural locale of Española, New Mexico, where childhood obesity has reached staggering rates, it may come as a surprise to see a young fourth grader making his way eagerly through the farmers market, asking farmers about cooking, eating healthy, and the farming profession. This young boy was enrolled in Wholesome Wave’s Fruit and […] Read More

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One Tuesday last summer during the Woonsocket, RI farmers market there was a torrential downpour. Market manager and Farm Fresh Rhode Island employee, Kayla Ringelheim, predicted terrible market attendance. To her surprise, it ended up being a busy shopping day for those using their Fruit and Vegetable Prescriptions (FVRx) to purchase fresh food at the […] Read More

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Every season, the head farmer at Common Ground, Shannon Raider Ginsberg, hears an amusing revelation from her students: “I didn’t like tomatoes, and I still don’t like tomatoes, but I like these tomatoes.” This is the point in the season when things click, when she realizes it’s working and that a tomato freshly picked in […] Read More

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Michelle Pridgen, market manager at the Independence Farmers Market loves, “watching the absolute amazement on people’s faces when they hear they can double up to $15” of their federal benefits to spend on local food through the Double Value Coupon Program (DVCP). “Their eyes get really big,” she explains. At her market in the rural […] Read More

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When the Sustainable Food Center (SFC) in Austin, TX revamped their new WIC EBT program, market sales increased five-fold within a single month. When we spoke with Claudia Harding, the food access manager at SFC, she explained how innovation and communication helped them achieve their goal of increasing fresh food access for individuals receiving Women, […] Read More

East Side Farm Stand

We were chatting with market educator, Heather, on a sunny afternoon at the East Side Farm Stand in Bridgeport, when a young Hispanic woman arrived at the entrance asking whether she had found the correct market. After receiving confirmation, she was directed to another table, where for the first time she redeemed WIC FMNP checks […] Read More

Abingdon Farmers Market, Virginia

For the third year in a row, Wholesome Wave is joining the US Department of Agriculture and farmers markets nationwide to celebrate National Farmers Market Week. Each day this week we will feature stories that highlight the critical role farmers markets play in communities across the country. We have spoken with individuals who interact at […] Read More

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