Credit Glenn Charles_20131113164834_0138

FOR IMMEDIATE RELEASE Contact: Jennifer Bender, 212-788-3339, Ian Michaels, 212-788-3339, Doctors at HHC Elmhurst and Bellevue Hospitals Write Fruit & Vegetable “Prescriptions” for Vulnerable Children and their Families First Year of FVRx Program in Harlem and the South Bronx Increased Consumption of Healthy Food, Lowered BMI in 40 percent of Children, and Gave Families […] Read More

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Media Contact: Ashley Gaudiano 571-278-2711 For Immediate Release  September 29, 2014   (Bridgeport, CT) Today, Wholesome Wave, alongside our national network of partners, celebrates the US Department of Agriculture’s announcement of the Food Insecurity Nutrition Incentive (FINI) program, a program which will help the nearly 50 million Americans enrolled in the Supplemental Nutrition Assistance […] Read More


Today we proudly kicked off our inaugural Farm to Table Cycle campaign. Farm to Table Cycle is a 400 mile, 16 day solo bicycle and photography journey to raise awareness around the people and organizations who are working to build a brighter and more sustainable food system. Led by cyclist and photographer, Glenn Charles, we will be making […] Read More


This month, our dear friend Chef José Andrés sat down to interview Wholesome Wave's CEO Michel Nischan. In an interview now online at National Geographic's The Plate, you can read more about Michel's philosophy on food, the paradox that exists around food access and obesity, the Farm Bill and Wholesome Wave's work, and innovation in […] Read More

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A new study finds that nutrition incentives help increase vegetable consumption for shoppers with low levels of education and low levels of produce consumption. The study looked at what impact healthy food nutrition incentives have on food consumption behavior of shoppers who are economically disadvantaged. Healthy food nutrition incentives, like Wholesome Wave's Double Value Coupon […] Read More


Farmers' Market Values New York Times, 8/5/2014 By Mark Bittman For most of us, there’s no better place to buy fruits and vegetables than at a farmers’ market. Period. The talk about high prices isn’t entirely unjustified, but it can be countered, and I’ll get to that in a minute. What’s inarguable is that farmers’ […] Read More

Chilis, Photo Cred Cynthia McElory

In the rural locale of Española, New Mexico, where childhood obesity has reached staggering rates, it may come as a surprise to see a young fourth grader making his way eagerly through the farmers market, asking farmers about cooking, eating healthy, and the farming profession. This young boy was enrolled in Wholesome Wave’s Fruit and […] Read More

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One Tuesday last summer during the Woonsocket, RI farmers market there was a torrential downpour. Market manager and Farm Fresh Rhode Island employee, Kayla Ringelheim, predicted terrible market attendance. To her surprise, it ended up being a busy shopping day for those using their Fruit and Vegetable Prescriptions (FVRx) to purchase fresh food at the […] Read More


Every season, the head farmer at Common Ground, Shannon Raider Ginsberg, hears an amusing revelation from her students: “I didn’t like tomatoes, and I still don’t like tomatoes, but I like these tomatoes.” This is the point in the season when things click, when she realizes it’s working and that a tomato freshly picked in […] Read More


Michelle Pridgen, market manager at the Independence Farmers Market loves, “watching the absolute amazement on people’s faces when they hear they can double up to $15” of their federal benefits to spend on local food through the Double Value Coupon Program (DVCP). “Their eyes get really big,” she explains. At her market in the rural […] Read More

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